p style="margin:0px;text-align:justify;color:rgb(51,51,51);text-transform:none;text-indent:0px;letter-spacing:normal;font-family:Helvetica, Arial, Verdana, 'Trebuchet MS', sans-serif;font-size:14px;font-style:normal;font-weight:400;word-spacing:0px;white-space:normal;">The regulation of drug advertising, its tight control, the restriction of advertising drugs - the long-awaited changes in the state! Jurimex partner and leading expert in the field of medical and pharmaceutical law Marina Slobodnichenko, together with Deputy Minister of Health Roman Ilyk, presented a draft law on the regulation of drug advertising. The essence of the project: - restriction of advertising content according to EU directives. - Prohibition of advertising healing and alternative medicine. - The prohibition of attracting famous people, actors who depict medical staff to advertising a particular drug. - prohibition of information that medications are intended solely for the treatment of children. The content of the advertisement must comply with the instructions for use of the medicinal product.

Ukraine, in contrast to the countries of Europe, is lagging behind in the way of advertising of medicines and does not have clear rules and regulations that allow it to be distributed. The new bill should establish control over the content of advertising drugs and avoid manipulating information about the drug and its properties.

It is possible to look at the text to the law for looks: https://bit.ly/2KZv53H